Fira Mae captures the quiet beauty of modern femininity through refined silhouettes, soft textures and effortless French ease. Rooted in simplicity and crafted with intention, each piece is designed to feel natural, timeless and deeply personal. Clothing that moves with you, breathes with you and becomes part of your everyday life.
Fira Mae was created with a simple belief: clothing should feel as beautiful as it looks. The brand is a modern expression of French femininity, shaped by quiet confidence, gentle textures and the kind of effortless elegance that never needs to try too hard.
Every piece begins with a feeling — softness, ease, calm. We design clothing that moves with a woman’s life, not against it. Nothing loud, nothing complicated. Just refined silhouettes, thoughtful details and fabrics chosen for their natural comfort. Linen that softens with every wear. Knits that drape with ease. Cotton that breathes through long days. Silks that glide like second skin. These are garments meant to be lived in.
Fira Mae draws inspiration from the places where femininity feels most alive: a slow morning in the Marais, sunlight filtering through a Saint Germain café window, linen shirts drying in a Provence breeze, long afternoons wandering quiet Parisian streets. Our collections channel these moments without imitation. They capture the mood, the ease, the intentional calm.
Our palette reflects this understated sensibility. Soft neutrals, warm earth tones and gentle shades that blend effortlessly into a cohesive wardrobe. Nothing competes for attention. Everything flows together naturally, allowing each piece to be worn and reworn in countless ways.
Fira Mae is for women who value feeling comfortable and confident in their own skin. Women who appreciate quality without seeking excess. Women who find beauty in simplicity and choose pieces that feel meaningful, lasting and personal.
In a world filled with trends that fade quickly, Fira Mae stands for timelessness. Our clothing is designed to evolve with you, soften over time and remain relevant season after season. We believe in slowing down, choosing thoughtfully and investing in pieces that bring quiet joy to everyday life.
Fira Mae is not about perfection. It is about ease. It is about softness. It is about the quiet charm of clothing that feels right from the moment you put it on.
Anaïs Delacourt
Anaïs Delacourt is the founder and creative director of Fira Mae, a designer known for her refined sensibility and deep appreciation for understated beauty. Raised in a small town near Bordeaux and later shaped by years in Paris, Anaïs developed an early fascination with the quiet elegance woven into French culture — the simplicity of everyday rituals, the softness of natural materials, the effortless charm of well-made clothing.
Her background in textile development and apparel craftsmanship shaped her philosophy: clothing should feel as beautiful as it looks. Anaïs built her career studying how fabric behaves, how silhouettes move, and how subtle details can transform the way a woman feels in her own skin.
Fira Mae emerged from her desire to create a wardrobe built on ease — thoughtfully made pieces that honour comfort, femininity and timeless design. Anaïs believes true style is gentle, intuitive and personal, and she designs each collection with that sentiment at its core.
Today, she leads Fira Mae with a commitment to softness, intention and quiet luxury, bringing her modern vision of French femininity to women around the world.
Élise Marenne
Élise Marenne is the creative mind behind Fira Mae, a designer whose work is rooted in a lifelong appreciation for French femininity and the quiet beauty found in everyday moments. Born and raised between Paris and the southern coast, she grew up surrounded by soft light, natural textures and the understated elegance that defines her aesthetic today.
Élise began her career in textile design, where she developed a deep understanding of fabric, form and how clothing should feel against the skin. Her approach has always been guided by intention — choosing simplicity over excess, refinement over noise, and quality that lasts beyond a single season.
Fira Mae was born from her desire to create clothing that feels effortless and personal. She believes that true style comes from ease, not complexity, and that garments should bring comfort, calm and confidence to the women who wear them.
Through Fira Mae, Élise continues to champion a gentler way of dressing: thoughtful, feminine and timeless.
Welcome to Fira Mae — where femininity is gentle, beauty is effortless and style is simply a way of being.
